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NPR Senior VP Margaret Low Smith Joins The Atlantic as President of AtlanticLIVE

Smith is replacing Elizabeth Baker Keffer, the founding president of AtlanticLIVE

Margaret Low Smith has joined The Atlantic as vice president and president of its events practice, AtlanticLIVE, the news organization announced on Tuesday.

Smith, who has been senior vice president of NPR News since 2011, is replacing Elizabeth Baker Keffer, the founding president of AtlanticLIVE. Smith will oversee all aspects of AtlanticLIVE, which produces dozens of events each year in cities across the country.

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Events have included forums on global innovation, intimate interviews with tech entrepreneurs and public events based on magazine cover stories.

Smith will be a leading a team featuring Steve Clemons, Washington editor-at-large of The Atlantic and head of LIVE content, and Emily Akhtarzandi, who leads the LIVE sales team as managing director of business development.

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“Margaret is a newsroom leader who understands the high editorial and product standards we strive to meet every day,” Bob Cohn, president and chief operating officer of The Atlantic, said in a statement. “She arrives at AtlanticLIVE during its best year ever — events are having impact on the national conversation and the division itself is an integral (and growing) part of The Atlantic’s portfolio. Margaret will build on this record, taking LIVE in new and exciting directions.”

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