Paramount Hires Mary Daily as President of International Theatrical Marketing and Home Entertainment

Daily is the latest former Fox exec to rejoin Jim Gianopulos

Paramount Pictures has named Mary Daily President of International Theatrical Marketing and Worldwide Home Media Entertainment.

Daily most recently served as President and Chief Marketing Officer, Worldwide Marketing for Twentieth Century Fox Home Entertainment, and will start her new job Sept. 18. In her international theatrical marketing role, Daily will report to Paramount President of Worldwide Marketing and Distribution Megan Colligan, and will spearhead the design, development and implementation of all the studio’s marketing and advertising strategies for its international releases. In her home entertainment role, Daily will report to Paramount Chief Operating Officer Andrew Gumpert and will shape the marketing and distribution strategies for its home entertainment releases.

Daily is the latest former Fox exec to rejoin former Fox film chief and new Paramount CEO Jim Gianopulos, along with new Paramount Animation President Mireille Soria and Futurist-in-Residence Ted Schilowitz. Paramount’s former president of international marketing and distribution, Nic Crawley, was announced as CEO of Chinese-owned production company H Collective Thursday.

“Mary is an incredibly talented executive who creates multi-platform international campaigns and has launched some of the biggest franchises, movies and TV shows in history,” Colligan said in a statement. “Her insights on transformative new technologies helped discover new audiences and extend the narrative experience off screen. She is a welcomed addition to the Paramount team.”

“Mary’s creative business approach coupled with her campaign expertise will be integral as we expand Paramount’s content on digital and streaming platforms, On Demand, Blu Ray, DVD, and the newest distribution channels,” Gumpert said in the statement. “We are thrilled to have Mary on board.”

“Mary is a visionary marketer and an exceptional executive, with a clear vision of the future landscape of entertainment,” Gianopulos said in the statement. “Her creativity, energy and innovative thinking in this expanded role will be a great asset to the studio.”

“Today’s savvy consumer has more access to more content than ever before and can find it available through a growing number of platforms,” Daily said in the statement. “Paramount Pictures has a wealth of content, and when converged with the newest technologies, perfectly positions the studio to offer the consumer numerous content options at every stage of their viewing journey. I’m tremendously excited to work with the brilliant teams at Paramount to create innovative and disruptive strategies to bring our content to new and varied audiences through any means they access it.”