Did Paramount Just Put a Nail in the 90-Day Theatrical Window?

“Movie theater industry will never be the same,” Rich Greenfield, partner at LightShed, says

ViacomCBS’ Paramount on Wednesday became the latest studio to adopt Hollywood’s new business model, prioritizing content for its fledgling Paramount+ streaming service and slashing in half the traditional 90-day period between a new film hitting theaters and going to home consumers.

Granted, the studio’s assault on theatrical windows —  starting with two of its biggest upcoming blockbusters, “Mission: Impossible 7” and “A Quiet Place — Part II” — isn’t as drastic as Warner Bros.’ decision to release all 17 of its 2021 movies in theaters and on HBO Max simultaneously.

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Jeremy Fuster

Jeremy Fuster

Box Office Reporter • jeremy.fuster@thewrap.com