Guess who’s coming back to dinner?
Paula Deen is going above and beyond the Food Network by creating her own online network for food lovers, instead, the celebrity chef announced on her website on Wednesday.
“Guess who’s going digital, y’all! I’m so excited about my new online network and can’t wait to show everyone what we’ve been working on,” Deen said in a statement. “We’re going to have so much fun being together and cooking up some wonderful new and classic dishes. Y’all can get my recipes, tips and cooking anytime you want — this is for you. I can’t wait to crank up the oven and get cooking for the people I love: my family, my friends and my fans!”
The Paula Deen Network will be a subscription-based, interactive digital experience that’s expected to launch in September. Customers will have access to Deen’s brand of homestyle cooking through their computer, smartphone, or tablet, and eventually, a Smart TV.
Deen’s comeback plan comes four months after her company, Paula Deen Ventures, snagged between $75 million and $100 million from Phoenix-based private equity firm Najafi Cos.
Fans who have forgiven Deen for her past racial slurs, which caused her dramatic downfall last summer, can sign up for her new network starting in July. In September, everyone will be treated to a 14-day free trial to see if programs including “20-Minute Meals,” “Paula Cooking Light” and “One Dish, Three Ways” are worth the price.
A preview of the Paula Deen Network will be shared at the first Paula Deen Live! shows in Pigeon Forge, TN on June 21 and June 22.