Peter Micelli’s New Management Company Sets Sights on Top-Tier Talent, Building ‘Celebrity Companies’

“The agency’s equity value is in free fall, there has never been a better time to recruit high-end representatives away from their current incumbent,” a sales deck for the venture reads

After top agents at CAA, WME and UTA have made an exodus to a new management venture backed by former CAA veteran Peter Micelli, Micelli’s company is making its pitch as a way to shake up the talent industry and the way representation is done by giving the top 1% of celebrities the company’s full attention.

In a sales deck obtained by TheWrap for the unnamed venture (the deck lists the company as Moxie Media, but that name has changed), the company sees opportunity in building celebrity companies in the vein of Reese Witherspoon’s Hello Sunshine that have been able to produce content but also have a clearly defined voice capturing Witherspoon’s personal brand and have been able to branch out into areas of lifestyle and beyond.

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Brian Welk

Brian Welk

Film Reporter • brian.welk@thewrap.com • Twitter: @brianwelk