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Prentice Penny Moves Overall Deal From HBO to Disney’s Onyx Collective

Penny and his A Penny For Your Thoughts Entertainment will develop projects across all Disney platforms

Prentice Penny has exited his overall deal at HBO and signed a new multiyear pact with Disney General Entertainment’s Onyx Collective, the studio said Monday.

Per Onyx Collective, “Under the terms of the agreement, Penny will produce, write and direct new projects through his production company, A Penny For Your Thoughts Entertainment, across all Disney platforms, including Hulu, which serves as the primary home for Onyx Collective titles.”

Penny and A Penny For Your Thoughts Entertainment will have the ability to develop projects that he would produce, write and/or direct himself, as well as develop and supervise projects from other writers, according to the “Insecure” showrunner’s new home studio. A Penny For Your Thoughts Entertainment President and Partner, Chris Pollack, will continue in his role, leading the company alongside Penny under the new deal. The company’s development team, led by Alex Soler, will also make the move, continuing in their respective roles. 

Along with “Insecure,” Penny is known for his work on HBO’s “Pause with Sam Jay,” Netflix’s original film “Uncorked,” as well as comedies “Brooklyn Nine-Nine,” “Happy Endings,” “Scrubs” and “Girlfriends.” 

“When we mapped out our strategy and ideal partners for Onyx Collective, Prentice Penny was at the top of the vision board,” Tara Duncan, president of Freeform and Onyx Collective, said in a statement Monday. “Prentice has a depth of experience telling wildly entertaining, culturally specific stories. His prolific ambitions, both as a writer and director, and his unique ability to identify trends make him the perfect creator to help build our brand. I’m honored he chose Onyx Collective to be his creative home.”

“I could not be more excited to partner with Onyx Collective for the next phase of my career. The second I sat down with Dana and Tara I knew I wanted to work with them and make this my new home. To be at the ground floor of what Tara and the entire Onyx Collective team wants to be is an honor,” Penny added. “The types of projects that Onyx, Chris (Pollack), and my fantastic team want to make line up perfectly. We are also ecstatic that we can continue to foster and develop more one of a kind artists under this deal. As a writer/director/producer you always want to have as many tools at your disposal to create your art and all of the various platforms under the Disney brand just made for a beautiful marriage.”

Penny is repped by WME, Theresa Kang-Lowe’s Blue Marble Management and attorneys John Meigs and Adam Kaller.