‘Puppy Bowl XII’ Paws Its Way to 2.2 Million Viewers

Animal Planet’s cuteness competition posts viewership declines from last year

Puppy Bowl

“Puppy Bowl XII” marathon clawed its way to 2.2 million viewers on Sunday against Super Bowl 50.

The 12-hour “Puppy Bowl” marathon that aired from 3 p.m. Sunday to 3 a.m. Monday pulled in 9.3 million viewers overall.

The previous “Puppy Bowl” scored 2.8 million human viewers in its first airing, meaning the program dropped about 21 percent year over year. Across the entire 2015 12-hour marathon, “Puppy Bowl XI” had accumulated 10.4 million total viewers.

Hallmark’s “Kitten Bowl III,” which began three hours earlier, managed just 756,000 total viewers, down hard from 2015’s tally of 1.3 million.

If you’re more interested in Homo sapien sports, Super Bowl 50 scored 111.9 million total viewers. Nevertheless, “Puppy Bowl XII” was the number two show on TV in the adults 25-54 demographic behind only CBS and their Super Bowl coverage during the 3-5 p.m.

Animal Planet worked with 44 rescue groups in 25 states across the U.S. The network has been hosting Road to the Puppy Bowl adoption events throughout the year in local communities across the country and is responsible for thousands of pet adoptions.

“Puppy Bowl XII” was produced for Animal Planet by Discovery Studios. Simon Morris is the co-executive producer and Josh Wilkins is the vice president of production for Discovery Studios. For Animal Planet, Melinda Toporoff is the executive producer and Pat Dempsey is the associate producer.