‘Puppy Bowl XIII’ Laps Up 2.5 Million Viewers

Twelve percent more humans sat and stayed with this Animal Planet special versus last year’s

Teams Ruff and Fluff take to the field during Puppy Bowl XIII.
Teams Ruff and Fluff take to the field during Puppy Bowl XIII.

Animal Planet’s “Puppy Bowl XIII” provided a treat to 2.5 million total (human) viewers on Sunday from 3 to 5 p.m. ET, which is up 12 percent from the prior year.

With a 1.11 TV Rating in cable’s key adults 25-54 demographic, the 2017 version was the second-best “Puppy Bowl” to-date. Only 2014’s “Puppy Bowl X” (a 1.25) has beaten it out. This recent version also pawsed (fine, paused) a trend in the wrong direction: Last year, the canine games brought in 2.2 million viewers, which was down 21 percent from 2015.

The “Puppy Bowl” was cable’s top telecast of the day among total viewers on Super Bowl LI Sunday. And aside from the day’s real gridiron contest, “Puppy Bowl XIII” was TV’s top social performer, with 1.2 million people generating 1.5 million social media interactions across Facebook and Twitter. Readers can click here to see the gaudy numbers from the Super Bowl itself.

Behind “Puppy Bowl XIII,” the series debut of “Animal Nation With Anthony Anderson” became the cable channel’s top launch in nearly three years (since “Rocky Mountain Bounty Hunters” on April 4, 2014), with a 0.51 rating. Good boy.

“Puppy Bowl XIII” is produced for Animal Planet by Discovery Studios. Simon Morris is the executive producer and Cindy Kain is the vice president of current production for Discovery Studios. For Animal Planet, Dawn Sinsel is the executive producer and Pat Dempsey is the producer.

“Animal Nation” settles into its regular time slot on Friday at 10 p.m.