RIP BuzzFeed News – What Was It All About? 

The viral news sweetheart of the 21st century shut down on Thursday – leaving many journalists to ask what the damn point was

BuzzFeed News Union says CEO Jonah Peretti has failed to face reporters in light of announced job cuts.
BuzzFeed CEO Jonah Peretti. (Getty Images)

Sharon Waxman

Sharon Waxman On the Business of Entertainment

The founder and editor of TheWrap’s take on life on the left coast, high culture, low culture and the business of entertainment and media. Waxman writes frequently on the inside doings of Hollywood, and is is also the author of two books, Rebels on the Back Lot and Loot

“News is the heart and soul of any great media company.”

                                                                        – BuzzFeed CEO Jonah Peretti, June 18, 2015

It started with cat videos. “What the hell is this?” I thought, as people around me in 2011 started talking about “viral videos.” We needed a social strategy that would … MAKE US GO VIRAL.