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ABC Pulls Out All the Marketing (Pit) Stops With ‘Roseanne’-Branded NASCAR Race (Exclusive)

Michael Fishman to promote sitcom revival as Honorary Grand Marshal in Saturday race

ABC will promote its upcoming revival of “Roseanne” with a sponsorship at the NASCAR Xfinity Series Race on Saturday.

Michael Fishman, who plays D.J. on the series, will make an appearance at the Auto Club Speedway race to serve as Honorary Grand Marshal — the latest in a heavy marketing push for the highly anticipated revival.

The NASCAR sponsorship follows a trailer released during the Oscars that billed the show’s characters as “the family that looks like us, lives like us, and laughs like no one else.” The entire cast also appeared on an episode of “20/20” dedicated to the return of the show, during which star/executive producer Roseanne Barr explained her — and her character’s — support for President Trump.

The revival will feature the cast from the show’s original run, including Roseanne Barr, John Goodman, Laurie Metcalf, Sara Gilbert, Fishman and both Beckys — Lecy Goranson, who originated the character and will play her in the revival, and Sarah Chalke, who will play a new character.

Johnny Galecki, who currently stars in CBS’ hit “The Big Bang Theory,” is also returning for a single episode.

Executive producing alongside Barr are Gilbert, Tom Werner, Bruce Helford, Whitney Cummings and Tony Hernandez. The series is from Carsey-Werner Television.

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