Cinetic Has 40 Completed Films, Hoping to Drive Up Price for Content-Starved Studios

TheGrill 2020: “I think if this extends out — and it will — then you have to assume that if you have quality content, you will be in a good position,” Cinetic Media’s John Sloss says

Longtime indie film sales agent John Sloss, Cinetic Media’s CEO, is gambling that distributors will be so starved for quality content given the pandemic-fueled shutdown of film production that he will have the upper hand in sales negotiations with a host of completed films that are ready to fill the distribution pipeline.

“I’ve got about 40 films that we have not taken to the market, and it was very intentional, and basically we did the mathematical or logical calculation that if Netflix has a content budget in 2020 of $19 billion and there are five or six platforms chasing them and then production seizes for a year, something would have to give,” Sloss told TheWrap’s Sharon Waxman on Wednesday at TheGrill media conference during a producers roundtable, presented by NFP and Lifetime.

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Beatrice Verhoeven

Beatrice Verhoeven

Senior Film Reporter