TLC has named Scott Lewers as senior vice president of multi-platform strategy, a newly created position.
In his new role, Lewers will work across various business critical groups including digital, social and production. He will also help oversee marketing, communications, programming and sales to expand the network’s audience reach on-air, online and across social platforms.
Lewers will report to TLC general manager Nancy Daniels.
“It’s no secret we live in a hyper-connected world, and TLC’s audience is incredibly socially and digitally engaged. Scott’s impressive experience and creative energy continues our strategy to leverage all of our platforms to create the most engaging experience to viewers, as we build an even stronger brand,” Daniels said in a statement on Tuesday.
Previously, Lewers served as a Discovery Channel SVP overseeing long and short-term programming planning. He managed content for the late-night talk show “Shark After Dark” and for the Emmy-winning “Skywire Live with Nik Wallenda.” He also worked in other executive roles for programming at Oxygen Media/NBCUniversal and for Lifetime Entertainment.
Lewers won a 2012 Sports Emmy Award for Outstanding New Approaches Sports Event Coverage as part of a team for Discovery’s “Space Jump Live” with Felix Baumgartner.