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Self Gets New Publisher

Condé Nast names Teen Vogue’s Laura McEwen to vacant post

More masthead shuffling at Condé Nast.

Laura McEwen, vice president and publisher of Teen Vogue, has been named to the same position at Self.

McEwen had been at Teen Vogue since 2008. She takes over for Kim Kelleher, who exited stage left earlier this week for Sports Illustrated.

“Laura has capitalized on opportunities in print, digital, retail, licensing, mobile and events to develop and strategically elevate the Teen Vogue brand,” Condé Nast president Charles Townsend said in a statement announcing her appointment. “Her abilities and proven track record will enable her to evolve the market position of the SELF brand to an even higher level.”

Through March, Teen Vogue’s ad pages are up more than 22 percent, according to the Publishers Information Bureau. (Self’s are down 8.6 percent.)

Before landing at Condé Nast, McEwen was the VP and publishing director at Reader’s Digest – where she tried to Swiffer the dust off the 88-year-old title. There, she also helped launch one the magazine industry’s biggest success stories of the last 10 years: Everyday With Rachael Ray.

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