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Shonda Rhimes launched her new website Shondaland.com on Monday, adding a new Hearst digital media platform to her long list of responsibilities.
The website Shondaland.com will cover politics, culture, style, health and relationships through interviews, essays and video content. Among the first pieces on the site are an advice column called “Agony Auntie,” a list of book recommendations, a personal essay from “Scandal” star Katie Lowes about buying a home, an interview with Rep. Maxine Waters conducted by Rhimes and a Trumpcare explainer written by Planned Parenthood President Cecile Richards.
“This is not a lifestyle site,” Rhimes wrote in her inaugural column, introducing the site. “Because my idea wasn’t to bring all of you amazing, thoughtful, curious, interesting people together, gather you around a digital campfire, and feed you a lifestyle.”
Also Read: Why Shonda Rhimes Jumped Ship From ABC to Netflix
“We’re inclusive, accessible, intimate, grounded, and inspiring,” she wrote. “We have smart and funny and very relatable stories in all the essential categories you’d imagine: work, love, family, politics, activism, money, culture … In other words, we’re not giving you lifestyle at Shondaland.com. We’re giving you life.”
Similar to Hearst’s partnership with Lena Dunham’s Lenny, Shondaland.com’s content will be hosted on the company’s platform and will be syndicated across its other sites, including Cosmopolitan, ELLE, Harper’s Bazaar and Marie Claire.
Also Read: Netflix's Shondaland Deal Fallout: How Crucial Is Shonda Rhimes to ABC?
“We’re excited to partner with Shonda Rhimes to bring her unique voice and vision to our highly engaged audience of more than 200 million users a month,” Hearst Magazines Digital Media global president Troy Young said in a statement. “As an empowering and inclusive platform for women, we know that Shondaland.com will become a must-read for her passionate and growing community of fans.”
Emmys 2017: Red Carpet Arrivals (Photos)
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Emmys 2017 red carpet arrivals
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TV personality, Kristin Cavallari
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"Feud" star Jackie Hoffman
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"Modern Family" star Rico Rodriguez
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"The People v. O. J. Simpson" star Sterling K. Brown with wife, Ryan Michelle Bathe
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"Dancing With the Stars" star Julianne Hough
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"Atlanta" star Brian Tyree Henry
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TV personality Billy Eichner
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"Modern Family" star Jeremy Maguire
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"Veep" star Anna Chlumsky
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"Black-ish" star Miles Brown
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TV personality Giuliana Rancic
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"13 Reasons Why" star Brandon Flynn
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"Stranger Things" cast Finn Wolfhard, Noah Schnapp, Gaten Matarazzo and Caleb McLaughlin
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"13 Reasons Why" actress Ajiona Alexus
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"Black-ish" star Anthony Anderson with his wife Alvina Stewart
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"This Is Us" star Chris Sullivan
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"Power" star Anika Noni Rose
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"Silicon Valley" star Amanda Crew
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"Insecure" creator and star Issa Rae
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"Modern Family" star Nolan Gould
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"Better Call Saul" star Jonathan Banks
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TV personality Padma Lakshmi
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"New Girl" Lamorne Morris
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"Westworld" star Tessa Thompson
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"Stranger Things" star Millie Bobby Brown
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"American Crime" star Felicity Huffman
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"Modern Family" star Sarah Hyland
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"Fargo" star Carrie Coon
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"Mad Men" star Kiernan Shipka
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"Black-ish" star Marsai Martin
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"Orange Is the New Black" star Laverne Cox
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"Modern Family" star Sofia Vergara
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Academy Award winning actress, Jane Fonda
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"Black-ish" star Yara Shahidi
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"House of Cards" star Joel Kinnaman
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"Crazy Ex-Girlfriend" star Rachel Bloom
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"The Handmaids Tale" star Yvonne Strahovski
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"Transparent" star Judith Light
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TV personality James Corden
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"Silicon Valley" star Kumail Nanjiani
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"Orange Is the New Black" star Uzo Aduba
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"The Sinner" star Jessica Biel
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"Unbreakable Kimmy Schmidt" star Tituss Burgess
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"American Crime" star Regina King
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"Unbreakable Kimmy Schmidt" star Ellie Kemper
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"Orange Is the New Black" star Madeline Brewer
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"mother!" star Michelle Pfeiffer
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"Saturday Night Live" star Kate McKinnon
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"America's Got Talent" judge Heidi Klum
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"Black-ish" star Tracee Ellis Ross
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"Modern Family" star Ariel Winter
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"Transparent" star Kathryn Hahn
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"Westworld" star Angela Sarafyan
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TV personality Seth Meyers
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"The Crown" star Claire Foy
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"How to Get Away With Murder" star Viola Davis with husband Julius Tennon
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"Jane the Virgin" star Gina Rodriguez
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"Saturday Night Live" star Leslie Jones
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"The Handmaid's Tale" star Elisabeth Moss
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"Shameless" star Emmy Rossum
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"The Mayor" star Lea Michelle
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"Westworld" star Jeffrey Wright
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"Stranger Things" star Shannon Purser
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"Big Little Lies" star Nicole Kidman
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"Big Little Lies" star Zoe Kravitz
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"Big Little Lies" star Reese Witherspoon
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"Big Little Lies" star Laura Dern
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"Stranger Things" stars Joe Keery, Natalia Dyer and Charlie Heaton
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"Big Little Lies" star Shailene Woodley
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"The Night Of" star Riz Ahmed
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"Angie Tribeca" star Rashida Jones
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"The Boss Baby" star Alec Baldwin and Hilaria Baldwin
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"American Horror Story" star Matt Bomer
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"Will & Grace" star Debra Messing
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"NCIS: Los Angeles" star LL Cool J
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"Westworld" star Thandie Newton
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"Baskets" star Zach Galifianakis
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"The Handmaid's Tale" star Samira Wiley
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"Quantico" star Priyanka Chopra
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"Veep" star Julia Louis-Dreyfus
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"Feud" stars Jessica Lange and Susan Sarandon
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"Mom" star Allison Janey
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"Westworld" star Evan Rachel Wood
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"American Horror Story" star Sarah Paulson
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"Master of None" star Aziz Ansari
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"Black Mirror" star Gugu Mbatha-Raw
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"Stranger Things" actor David Harbour
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"This Is Us" star Chrissy Metz
See what your favorite TV stars are wearing as they arrive at the Microsoft Theater in downtown Los Angeles for the 69th annual Primetime Emmy Awards
Emmys 2017 red carpet arrivals
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