Shortening Theatrical Window Will Reduce Home Video Revenue, NATO Study Says

Movie theater trade organization warns that coronavirus closures should not lead to a long-term change in how movies are released

A study released Tuesday by the National Association of Theater Owners warned that decreasing the theatrical window for films can have a negative impact on revenue from home entertainment streams.

The study, conducted on NATO’s behalf by Ernst & Young, comes as theater owners and studios try to navigate the cinema closures created by the coronavirus pandemic. It incorporates data on films released between 2012 and 2017, including factors like box office revenue, home revenue, Rotten Tomatoes audience scores and release dates.

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Jeremy Fuster

Box Office Reporter • • Twitter: @jeremyfuster