Snapchat Dives Into E-Commerce With Augmented Reality

Can it help the company monetize its 500 million users?

Augmented reality may be taking “try before you buy” to a whole new level.

AR allows apps and companies to virtually bring a version of reality onto consumers’ devices — and there’s growing interest within the social media world to start selling products in this new reality. As social media companies have matured and found their user base, they are increasingly turning to e-commerce to grow revenues.

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Antoinette Siu

Media and Tech Reporter • • Twitter: @antoinettesiu