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Snapchat Hires Former Onion President Sean Mills as Head of Original Content

Executive previously led start ups NowThis and Nerve.com

Snapchat has hired Sean Mills as their new head of original content.

Mills previously served as the president of The Onion, where he helped grow the satirical news source’s readership to almost 10 million people.

Mills was also the head of Nerve.com and video startup NowThis, which under his leadership went from 150,000 visitors per month to over 60 million.

His responsibility at Snapchat will be to grow the social media company’s ever-expanding slate of original programming. Mills will work out of Snapchat’s New York office, but will report to Nick Bell, who is based in Snapchat’s Venice headquarters, according to Business Insider.

The company recently renewed “Literally Can’t Even” for a second season. Season 2 of the show featuring Sasha Spielberg and Emily Goldwyn and their (mostly) fictionalized misadventures in Los Angeles will premiere this summer. In keeping with Snapchat’s ephemeral nature, each five-minute (or so) episode disappears after 24 hours.

In August, MTV used Snapchat to announce the nominees for the Video Music Awards before they were revealed anywhere else. Organizers for the other awards shows quickly jumped on board, partnering with Snapchat to roll out Our Stories — photos and videos known as Snaps curated from multiple users at the same location for a live events montage.