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Sony Veteran Dwight Caines Poised to Take Over Domestic Marketing Post

Marc Weinstock’s former job description is being divided, as Nigel Clark is expected to handle international marketing

Sony has moved quickly to replace outgoing marketing chief Marc Weinstock, offering the top domestic job to Dwight Caines less than 24 hours later, according to media reports.

Sony spokesman Charles Sipkins had no comment.

Caines has spent the last 16 years at Sony, serving as president of worldwide digital marketing since 2008.

Also Read: Sony Marketing Chief Marc Weinstock Exits Studio After Poor Summer

Weinstock was responsible for Sony’s domestic and international marketing efforts, though Caines is likely to cede the latter half of the job to Weinstock deputy Nigel Clark.

Caines’ promotion is expected to be officially announced before the end of the week. He previously reported to Weinstock, who was ousted after the studio’s poor performance at the summer box office, where “After Earth,” “White House Down” and “Elysium” all disappointed.

Also Read: Sony to Talk Entertainment Business With Investors

In addition to its underperforming slate, Sony has come under fire this summer from investor Daniel Loeb, who demanded the studio reduce its overhead costs.