Sony Veteran Steve Elzer Launches New PR Company Elzer and Associates

He previously served as Amy Pascal’s trusted spokesman for more than a decade

Sony veteran Steve Elzer is launching his own boutique PR firm Elzer & Associates, which will offer strategic communications counsel to help businesses build brands and support the ever-evolving media relations needs of corporations, production companies, senior level executives, filmmakers and philanthropies working within the entertainment community.

Elzer will be joined at the company by former Imageworks communications executive Rachel Falikoff, who will serve as senior VP of Elzer & Associates.

Also read: Sony PR Veteran Steve Elzer to Depart in December After 12 Years

Elzer most recently served as senior VP of media relations for Columbia TriStar Motion Picture Group, where he served as Amy Pascal‘s trusted spokesman for more than a decade. Elzer left Sony in December after a successful 12-year run at the studio. One of the most well-respected and honorable publicists in Hollywood, Elzer previously worked at New Line Cinema during its heyday.

“During my 25 year career, I have been privileged to represent some of the best executive teams in the business. Now it’s time to take all that experience and help a wider range of clients working in our industry,” said Elzer. “Rachel and I worked together at both New Line and Sony and we are committed to providing proactive and protective PR guidance for creative talent, businesses and organizations looking to better navigate the challenges of today’s media landscape.”

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Elzer & Associates launch clients include *Newzcard, Court Five and Stradella Road.
*Newzcard is an innovative new start-up company that aims to redefine the way consumers use social media to share and comment on professional news photographs taken at entertainment, sports and news events of every size and scope.
Created by WireImage founding partners Steve Granitz and Justin Kahn, *Newzcard will formally launch this summer with a strong push to the entertainment community.
Elzer will serve as Chief Communications Officer and business development advisor to the company.
Court Five’s Jane Fleming and Mark Ordesky, who championed and oversaw production on the multi-billion dollar box office phenomenon “Lord of the Rings” trilogy, have hired Elzer & Associates to assist the company as it heads towards the July 31 primetime launch of ABC’s new fantasy-based reality series “The Quest.” Last month, Court Five sold its Eduardo Sanchez-directed horror-thriller “Exists” to Lionsgate. The company most recently produced the thrillers “Frozen Ground” starring Nicolas Cage, and “Lovely Molly,” which was also directed by Sanchez.
Founded by veteran marketing executive Gordon Paddison, Stradella Road is a digital services and social media agency with deep roots in Hollywood and Silicon Valley. The company develops global marketing campaigns for studios and networks, and was most recently recognized by Fast Company as one of the Top 10 Most Innovative Companies in Hollywood. In 2013, Stradella Road embarked on a growth strategy to expand the range of digital services offered to entertainment and consulting clients.
The company has has a seasoned team of developers, artists, analysts and online marketing specialists who have managed social campaigns for “Fast and the Furious 6,” “Mud,” “Dallas Buyers Club,” “All is Lost,” “Much Ado About Nothing,” “Django Unchained,” “Les Misérables” and upcoming projects “Fifty Shades of Grey,” “Edge of Tomorrow,” “Tammy,” “Lucy” and “The Giver.” 
Stradella Road also represents Academy Award-winning filmmaker Peter Jackson for digital brand strategy and provides consulting and social media support for clients, including Twitter, RealD, Universal Pictures, Focus Features, Lionsgate, the Weinstein Company, Warner Bros., Anchor Bay Entertainment and ABC-Disney Television.
Tough but fair, Elzer is broadly liked among media professionals for his ability to always keep his clients’ interests firmly front-and-center while using a human touch. He has deep knowledge of the industry and strong relationships with entertainment media.

A highly respected and influential PR strategist and media relations specialist, Elzer spent the last 20 years serving as chief spokesman for the motion picture divisions of Sony Pictures Entertainment and New Line Cinema. In these roles, he provided each studio’s senior executive management team with award-winning PR representation and advice integral to the launch of more than 300 motion pictures.

Falikoff brings 14 years of PR experience to Elzer & Associates and is highly regarded by press and members of the visual effects and animation communities.