Viacom has agreed to let Sony’s forthcoming cloud-based TV service to carry 22 Viacom networks upon launch, the companies announced on Wednesday.
The deal is the first of its kind for Viacom, a telecommunications giant that owns networks including MTV, Nickelodeon, Comedy Central and TV Land.
Sony’s cloud-based TV service will offer subscribers internet-based live TV and video on demand from major programmers.
Viacom’s contributions to the service will include the stations previously mentioned, plus BET, CMT, MTV2, Nick Jr., Nicktoons, Spike, VH1, BET Gospel, Centric, Logo, CMT Pure Country, MTV Hits, MTV James, mtvU, Palladia, TeenNick, Vh1 Classic and Vh1 Soul.
“Viacom always strives to create transformational opportunities that combine consumer value and technological innovation,” Philippe Dauman, president and CEO of Viacom, said in a statement. “Given our young, tech-savvy audiences, our networks are essential for any new distribution platform, and we’re excited to be among the many programmers that will help power Sony’s new service and advance a new era for television.”