Spike TV has named Chachi Senior, former CEO of Ardaban, senior vice president of original series, the network announced on Wednesday.
Senior, who launched the unscripted format production company Ardaban in conjunction with Shine America and Shine International, will report to Spike Original Series EVP Sharon Levy.
As SVP, Senior will oversee Spike TV’s non-scripted development team as well as daily department activities in an effort to grow the brand, the network said.
Previously, Senior produced and sold unscripted series and formats, including “Chopped” (Food Network), “Winsanity” (GSN) and “No Kitchen Required” (BBC America).
Spike TV is Viacom’s male-centric network, but Spike recently broadened its audience base with the hit Jimmy Fallon spin-off “Lip Sync Battle,” which pits celebrities against one another in a fake sing-off.