Why ‘Spotify Is Not a Marketing Plan’ in Landing a Hit Song, Record Label Execs Explain (Video)

TheGrill 2021: ”Most folks who are releasing songs on TikTok are not ready for what it takes to reach to the next level,“ A&R exec says

While there’s countless examples of burgeoning young pop stars who have found brief viral success through TikTok or have become Instagram famous, record label execs argue there’s more to marketing yourself as a musician than just getting noticed on Spotify.

Speaking as part of TheGrill 2021 on a panel “Record Labels Today: Powering The Modern Music Business,” presented by RIAA, record label executives made their case for why they’re still relevant in terms of crafting lasting fame and success in the music industry that goes beyond a viral moment.

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Brian Welk

Film Reporter • brian.welk@thewrap.com • Twitter: @brianwelk