Why Star Athletes Like LeBron James and Kevin Durant Are Jumping Into Hollywood as Producers

”When you own the corporation, you’re not working for the man — you are the man,“ one prominent entertainment attorney says

Today’s sports superstars are no longer satisfied to limit their off-the-field endeavors to endorsing products or dabbling in guest appearances and cameo roles. Athletes are finding more creative freedom — and bigger dollars — as producers and content creators.

Sure, it’s still a professional coup to be the Olympian on the Wheaties box or the moniker on pair of Nikes like Michael Jordan. It may serve a career to move onto the screen as an actor, talk show personality or game show host — although a recent gig guest-hosting “Jeopardy!” did not turn into a permanent win for Green Bay Packers quarterback Aaron Rodgers.

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Diane Haithman

Senior Entertainment Business Reporter • diane@thewrap.com • @dhaithman