Paramount+ boasted 27 million sign-ups in the U.S. in 2021, outdistancing all other streamers, according to Antenna’s Year in Streaming Report.
Paramount+ did have the advantage of replacing CBS All Access, which first launched in 2014. “They’ve had a really good head start, with regards to user base and data,” media analyst Evan Shapiro, founder of ESHAP, noted.
CBS All Access/Paramount+ saw an enormous surge in sign-ups — over 5 million of its total haul — around major content moments, such as the Super Bowl. According to Antenna, more than 750,000 people signed up for CBS All Access on Super Bowl Sunday (Feb.