There’s Nothing Virtual About Red-Hot Sundance Sales

Sundance 2021: “Films are selling faster and sooner this year,” one top sales agent tells TheWrap

The 2021 Sundance Film Festival is off to one of the fastest, most acquisition-heavy starts in history — with lots of presales, big buzz around documentaries and one record-shattering $25 million sale so far.

“The market is going strong and films are selling faster and sooner this year,” one top sales agent told TheWrap. “That’s partly the result of the efficiency of the festival, where we can screen the films quicker for buyers. The number of people we get to screen films for is so much higher and it’s faster and easier.”

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