Why Sundance Film Festival Director Won’t ‘Go Back’ on Progress Made With Virtual Event

”We don’t have to think about what is going to play well on a small screen or big screen because we’ve got both,“ Tabitha Jackson says

Last year in her first year as director of the Sundance Film Festival, Tabitha Jackson had to re-imagine the film festival for a virtual format in the midst of the pandemic. For 2022, she’s re-imagining it again.

Sundance will return to Park City, Utah, this year, but it will also remain online, meaning that the festival will be a hybrid opportunity for audiences both in person and watching from home. Every film will have an in-person premiere in Park City followed shortly after by an online premiere. And each premiere screening will be followed by its own separate live Q&A, with filmmakers and talent pulling double duty to be fully engaged for each audience.

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Brian Welk

Film Reporter • brian.welk@thewrap.com • Twitter: @brianwelk