Why Hulu Is Once Again Sundance’s Buyer to Watch

Sundance 2021: “Is Disney going to be aggressive now that can go international with their recently acquired Star in Asia?” one agent tells TheWrap

All eyes are on Disney’s Hulu streaming service as the potential big buyer at this year’s Sundance Film Festival — after a record-breaking purchase of the Andy Samberg-Cristin Milioti comedy “Palms Springs” last year and the new potential to pick up worldwide rights by partnering with the parent company’s overseas streaming service Star.

“People still need content, production has been stop-start, so everyone is going to be looking for finished products,” one agent who will be selling films at Sundance told TheWrap. “It sounds like Hulu is gonna be aggressive. Sitting at home, waiting for things to do in the evenings, there is an opportunity for them to pick up some titles. It’s going to be interesting to be Hulu because they are domestic, but is Disney going to be aggressive now that they can go international with their recently-acquired Star in Asia?” (Disney picked up the Mumbai, India-based TV and streaming giant as part of its $71 billion acquisition of Fox two years ago.)

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