We’re still three months away from “Black Widow,” the first film of Phase 4 of the Marvel Cinematic Universe, but the marketing campaign is already in full swing. We got the first trailer for the prequel film in December, and then a second look in January during the College Football Playoff championship game, and now we have another new look courtesy of the ad that ran during the Super Bowl on Sunday afternoon.
There aren’t many details to glean from this 30-second TV spot, which is action-packed and reemphasizes the family angle that the marketing has been pushing hard since Marvel first showed footage of the film at Comic-Con last summer. But it’s fun to watch the villainous Taskmaster do one of Captain America’s ticks with his shield at the end there. It’s also nice to see David Harbour going full-on grody for a couple shots.
“Black Widow” is a prequel set after the events of “Captain America: Civil War.” But to mess with your heads just a little bit more, while that means it’s set approximately four years ago for you, the reader, thanks to the 5-year timeskip in “Avengers: Endgame” that Marvel has decided to make permanent, “Black Widow” takes place nearly a decade before “Spider-Man: Far From Home.”
Along with Johansson and Harbour, “Black Widow” also stars Florence Pugh as Yelena Belova (a.k.a. the Super Adaptoid in Marvel Comics), “The Handmaid’s Tale” star O-T Fagbenle as S.H.I.E.L.D. agent Rick Mason, Ray Winstoneas an as-yet unknown character, Rachel Weisz also as an as-yet unknow character, and Olivier Richters also as a still-unannounced character.
Directed by Cate Shortland (“Berlin Syndrome”) and written by Jac Schaeffer and Ned Benson, “Black Widow” hits theaters May 1, 2020. And just so you all know how smart we are, we’ll note that release date falls on May Day. Get it? GET IT?
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