Swimsuit Issue Sets Records for SI.com

Brooklyn Decker + bikinis = pageviews

Last Updated: February 11, 2010 @ 12:01 PM

Sports Illustrated’s 2010 Swimsuit Issue went live online Tuesday, with 1,500 bikini-clad photos and more than 100 videos of swimsuit models, including cover star Brooklyn Decker.

And – as expected – it set all sorts of traffic records for SI.

The hard numbers:

  • 2.3 million unique visitors on launch day, up 85 percent over 2009
  • 42.2 million page views, up 14 percent over 2009 (37 mm page views)
  • 7.1 million video views, up 126 percent over 2009 and an all-time record for SI
  • 3.663 million unique users for SI.com overall, the second highest trafficked day in site history (that day being the 2007 swimsuit issue launch)
  • 54 million page views for SI.com, also second highest ever

More to read:

Why the Swimsuit Issue Matters