Swift’s video for the first single from her upcoming album “Reputation” included snakes, a jewel-filled bathtub and numerous versions of herself, including a zombie Swifty that crawled out of a grave in a darkened cemetery.
Fans were quick to share their thoughts on social media, with one fan tweeting, “So confused with Taylor Swift video. All I saw were snakes… Please explain.”
Other fans referenced Beyonce in their reactions. “Really over #TaylorSwift tap water version of Lemonade but mmk,” one Twitter user wrote.
Watch the video above, and check out the weird variety of tweets below.
— Keeton626 (@keeton626) August 28, 2017
— dani (@madeinthebtr) August 28, 2017
— Christine Amor (@_ChristineAmor) August 28, 2017
— emily✨ (@its_yagirlem) August 28, 2017
— Brittany Ramsey (@BRAMSEY50) August 28, 2017
Well then. That was…Something. ????The new Taylor Swift era is upon us and I'm not gonna lie. I'm a little scared #VMAs
— Beth Ellyn (@BethEllynSummer) August 28, 2017
WHEN TAYLOR SAID SHE WOULD LIKE TO BE EXCLUDED FROM THAT NARRATIVE THAT WAS THE MOMENT I LOST IT
— bday girl (@iwishyouwouId) August 28, 2017
Nice video Taylor! But we all know who inspired her! ???? pic.twitter.com/n132Mu0f3n
— E. (@lijkani) August 28, 2017
— Liz Giordano (@lizziegio) August 28, 2017