Warner Bros. Distribution Boss Defends ‘Tenet’ Box Office: ‘It’s a 30-Day Opening, Not a 3-Day Opening’

TheGrill 2020: International distribution head Andrew Cripps discusses movie theaters’ COVID-19 crisis

Even though numbers for “Tenet” remain low in the U.S. and theaters face several more months of pandemic-fueled turbulence, Warner Bros.’ head of international distribution, Andrew Cripps, on Tuesday defended the film’s box office performance.

“If I can use a phrase from our chairman, Toby Emmerich: ‘It’s a 30-day opening, not a three-day opening,'” Cripps said at TheWrap’s virtual 2020 edition of TheGrill. “We’re in the fourth week and it’s important to note that as of Sunday we’ve broken $250 million internationally. When you do the math, that’s roughly 30 million people coming to see the movie in theaters, which is remarkable considering the situation we are in right now.”

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Jeremy Fuster

Jeremy Fuster

Box Office Reporter • jeremy.fuster@thewrap.com