Take-Two Interactive CEO Says Acquiring Zynga Created a Broad-Appeal IP ‘Powerhouse’ (Video)

TheGrill 2022: The gaming company’s catalog “speaks to every part of the interactive interface,” Strauss Zelnick said

As the leader of Take-Two Interactive, Strauss Zelnick is on a mission to help the gaming company become the most “innovative, creative and efficient entertainment company in the world.” Since his tenure as CEO began in 2011, he’s done so through a series of strategic moves, most recently completing a nearly $13 billion acquisition of mobile games giant Zynga.

“We were already a leader in the console and PC space, and we believe we had already the best collection of intellectual property in the space. However, mobile is the fastest growing part of the interactive entertainment business,” Zelnick told TheWrap CEO Sharon Waxman during a “Spotlight Conversation” during this year’s TheGrill 2022 conference presented by Take-Two Interactive.