The Hub Will Become Discovery Family Channel, Broaden Programming

The change goes into effect on October 13

Last Updated: September 25, 2014 @ 9:09 AM

Big change is coming to The Hub Network.

Beginning on Oct. 13, the kids’ channel will shift to a hybrid model that showcases Hasbro Studios animated fare for children during the daytime, and features broader, family-focused nature and discovery programming in primetime.

Also read: Margaret Loesch Stepping Down as the Hub President and CEO

As such, Discovery Networks will be taking a 60 percent ownership stake in the channel, while once-equal partner Hasbro will reduce its share to 40 percent.

“Hasbro is a world-class company with franchises and characters that appeal to kids and families around the world. They have been terrific partners over the past several years as we developed our kids television audience in the U.S., and we look forward to a continued strong collaboration as we evolve to the Discovery Family Channel together,” Discovery Communications president & CEO, David Zaslav, said in a statement.  “Henry [Schleiff’s] proficiency in developing and growing strong brands combined with Tom [Cosgrove’s] experience on Discovery’s flagship brand and deep background in family programming make for a perfect leadership team to drive the network toward future growth.”

Also read: US Senators Sent to Deserted Island for ‘Survivor’-Style Show on Discovery

The first run of primetime programs include “Superhuman,” “Time Warp,” “Flying Wild Alaska,” “Africa,” and “Extreme Engineering: Biggest Reveals.”

Worry not, Bronies: Daytime will still feature shows such as “My Little Pony” and “Littlest Pet Shop.”

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