‘The Talk’ Beats ‘The View’ in Key Demos for First Time Ever

CBS’ daytime talker tops ABC rival in women 18-49 and women 25-54 demographics

CBS’ daytime talker “The Talk” hit a major milestone last week, beating out its ABC rival “The View” in the key demos for the first time ever.

For the week ending July 11, “The Talk” — which features Sharon Osbourne, Julie Chen and Sara Gilbert — beat out “The View” in the women 18-49 demographic by 14 percent, notching a 0.8 rating /.05 share compared to a 0.7/05 for “The View.”

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Among women 25-54, “The Talk” also emerged triumphant, besting “The View” by 10 percent with a 1.1/07 versus a 1.0/7 for “The View.”

Compared to the previous week, “The Talk” grew 23 percent in total viewers for the week ending July 13, averaging 2.66 million. In the demos, the growth was even sharper. Among women 18-49, “The Talk” grew 60 percent, while the show surged 38 percent in women 25-54.

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In addition to the ratings defeat, “The View” has suffered much tumult in recent weeks, with the announcements that both Sherri Shepherd and Jenny McCarthy will be departing the show. Following news of their imminent departures, it was announced that Rosie O’Donnell, who previously served as a panelist on the show, would be returning to the series.