Journalists move from publication to publication all the time, but it’s news when an “online guy” moves to a more “traditional” company instead of the other way around.
Joshua Topolsky, co-founder of the Vox Media tech site The Verge, joining Bloomberg is one such case.
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Topolsky, who was at the AOL tech site Engadget before starting The Verge with many of his former colleagues, will be reporting to Bloomberg Businesweek editor Josh Tyrangiel and Justin Smith, chief executive of the company’s multimedia group, TheWrap has confirmed.
Topolosky will work on new online projects as part of a larger initiative to transform Bloomberg from the financial information company it is now to more of a multimedia destination.
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“They’re very different companies, with very different challenges and goals,” Topolsky told the New York Times. “Right now all I see is this huge potential and huge resources to build unbelievably strong brands.”
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Topolsky will be replaced at The Verge by Nilay Patel, who was acting managing editor of Vox.com.