Kevin Mayer Predicts TikTok Will Outlast Other Social Media (Video)

TheGrill 2022: “As great as TikTok is, it is much smaller than YouTube,” the Candle Media co-CEO says

TikTok has blown up in ways no one has been able to imagine – even Kevin Mayer, who had a brief stint as the social media platform’s CEO in 2020. But when asked at TheGrill Wednesday about which social media brands he sees thriving and surviving 10 years from now, Mayer predicts TikTok stands to get even bigger, and that it could stand alongside YouTube as one that could still remain relevant for longer than some of the other titans of social media like Facebook or Instagram.

“In many ways, TikTok is a marketing tool for creators. That’s where they get big, and then they move people over to Instagram or YouTube, and that is probably something TikTok is going to want to revisit,” Mayer told TheWrap editor-in-chief Sharon Waxman.