With his studio still enjoying a wildly successful 2022 with the new horror film “Smile,” Paramount marketing president Marc Weinstock joined TheWrap’s annual industry summit TheGrill for a conversation on the film industry and the ongoing push and pull between movie theaters and streaming.
Weinstock was joined by former IMAX Entertainment CEO Greg Foster for a virtual one-on-one discussion that began with a rundown of Paramount’s numerous box office hits this year, including “The Lost City” “Sonic the Hedgehog 2,” and the year’s highest grossing film “Top Gun: Maverick.”
While “Maverick” took up much of the discussion, Weinstock noted that “Lost City” and “Sonic 2” were seen as big wins for Paramount not only for helping to bring women and families back to theaters, but also in drawing in new subscribers to Paramount+ when they were released on streaming after the 45-day theatrical exclusivity window.
Paramount Exec Marc Weinstock Has Faith Streaming and Movie Theaters Can Still Coexist (Video)
TheGrill 2022: The studio’s marketing head talks about his its spectacular year and what’s ahead for the movie industry