"This Is Us" is fall TV's biggest freshman hit -- and it's really not all that close. The one-hour show premiered as NBC's most-watched scripted series in the time period in 7 years. It hasn't slowed down since then -- click through the slideshow to find out why.
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How About That Trailer?: Before the pilot, came the trailer that wowed the world. Immediately after May's TV upfronts, the "This Is Us" official teaser started breaking viewership records. To date, it's notched 127 million clicks.
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The Power of Positivity: Look, 2016 has been pretty terrible, and the election had or currently has almost everyone in America bummed out, depending on which candidate you support(ed). Sometimes you just want to watch something nice and sweet. This fits the bill.
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The "Seinfeld" Concept: Let's keep it within the NBC family, shall we? "Seinfeld" is credited -- particularly among sitcoms -- as one of the first shows to cleverly weave storylines neatly together by the tail-end of each episode. "This Is Us" does that very well, without as many laughs, clearly.
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