Nellie Andreeva, TV Editor at the Hollywood Reporter since 2004, is leaving the trade paper to join Deadline.com, the website announced Monday.
Andreeva wlll run Deadline|TV, reporting to Deadline founder and editor-in-chief Nikki Finke.
It’s the second high-profile hire for Deadline in 2010, the first being Mike Fleming, who left Variety in January to cover film development.
The text of Deadline’s announcement is below:
Deadline.com is now covering the television industry full-time. Mail.com Media Corporation (MMC)’s Jay Penske and Deadline.com’s Nikki Finke today announced the hiring of Nellie Andreeva, The Hollywood Reporter TV Editor who is one of the beat’s most preeminent and prolific journalists. Within the next 2 weeks, she will become the TV Editor of Deadline.com and will lead TV coverage for all of the Deadline.com verticals. Andreeva intends to continue to deliver high-profile scoops and on-the-spot analysis about the small screen’s new programs, pilot development, cast changes, business deals and industry trends that will further make Deadline.com the "must read" for influencers and leaders in global entertainment and media.
With the hiring of top journalism talents Mike Fleming to run Deadline|NewYork, and Tim Adler to run Deadline|London, and now Nellie Andreeva to run Deadline|TV, Deadline.com completes its second phase of editorial expansion. Andreeva will report to Finke, who remains Deadline.com’s general manager and editor in chief, and editor and founder of Deadline|Hollywood. All of the growing staff are committed to Deadline.com’s tradition of shattering the mold of traditional reporting and creating a new paradigm for delivering original content with New Media immediacy. Hiring The Hollywood Reporter‘s marquee TV journalist demonstrates MMC’s commitment to rapid growth as one of the most dynamic companies to watch in the digital media arena.
"We are excited and honored that Nellie has joined our talented team at Deadline.com — and with this significant hire, we further accelerate our mission to become the finest source on the business of entertainment and media," commented Jay Penske, the Founder, Chairman, and CEO of MMC.
Said Finke: “We wanted Deadline to provide full-time coverage of the TV industry but first needed to find the right TV beat journalist to do it. Lots of reporters cover the small screen’s consumer news, but few get in-depth and behind-the-scenes of the networks and studios and talent. After our search started, TV insiders quickly made it clear that our first choice had to be one of my fiercest competitors, Nellie Andreeva, who daily dominates The Hollywood Reporter‘s front page with her scoops. We didn’t know each other personally, so when I first made contact with her by email, Nellie thought someone was playing a prank on her! I’m now her biggest admirer because she is tough and talented, my favorite combination in a journalist."
Said Andreeva: ”"Ten years ago, The Hollywood Reporter took a chance on me, a reporter from Bulgaria with zero Hollywood connections. For the last decade, it gave me the best editors, mentors, and friends I could’ve asked for. I probably never would have left if it weren’t for such a big new opportunity."
Los Angeles-based Nellie Andreeva has been the TV Editor for The Hollywood Reporter online and print edition since June 2004 and has moderated panels and conducted Q&As at NATPE and the Paley Center for Media. She joined the daily trade paper in 2000 as a TV reporter. Before that, she worked as a reporter at Investor’s Business Daily where she tracked both television and radio, and interned as a science news reporter for Business Week magazine after receiving a fellowship through the American Association for the Advancement in Science while a master’s degree candidate in the Department of Physics at the University of Maine. But her interest in the television industry extends back to her homeland of Bulgaria where she became a journalist and then spent six years as a producer, writer, and director for Bulgarian National Television. Her work helming a popular skit comedy show akin to Saturday Night Live earned her two awards, including the Bulgarian equivalent of an Emmy. Andreeva has masters degrees in journalism and physics from the University of Sofia in Bulgaria.