Tidal is streaming another concert live for anyone to watch, this time an impromptu show featuring rappers Lil Wayne, a part-owner in the service, and 2 Chainz.
It’s not the first time Tidal, the subscription music streaming service owned by Jay-Z, has livestreamed a concert. It made a livestream available to the public at large of the service’s own splashy October gig at New York City’s Barclay’s Center, featuring performances from megastars Beyonce, Jay Z, Nicki Minaj, Lil Wayne (again), Usher and Nick Jonas — some of whom are also part-owners in Tidal.
The company said tonights concert and stream adds to Tidal’s list of exclusive content, something it has been amping up differentiate itself from bigger subscription services.
But rivals are taking the same approach. Apple Music has invested in video exclusives like a documentary movie about Taylor Swift‘s world tour and Drake‘s “Hotline Bling” music video, which debuted on Apple Music.
The Tidal X: Collegrove popup concert and livestream starts at 9 p.m. ET / 6 p.m. PT from The Tabernacle in Atlanta, Ga. The livestream will be available to anyone at tidal.com/collegrove.
Tidal this week said it has surpassed 3 million subscribers. That puts it behind Spotify’s 30 million and Apple Music’s 11 million.
Super Tuesday: Watch 9 Key YouTube Clips for Trump, Clinton, Sanders and Cruz (Video)
The "Official Donald Trump Jam" spawned a viral hit you can't out of your head -- whether you like it or not. This clip of the "Freedom Girls" performance has more than 5 million views.
Hillary Clinton's official video announcing herself as a candidate for the first time has been watched 4.8 million times.
A tear-jerker montage of American families and workers is the Bernie Sanders campaign's most viewed clip, with 3.2 million views.
When Time picked Trump as its Person of the Year, they posed him with a bald eagle that rearranged Donald's "do" and staked a claim on his aspirin.
Without the name recognition of Clinton or Trump, one of Sanders most popular videos summarizes who he is him and why he's running in two minutes.
Ted Cruz took advantage of the holiday spirit to post a satirical story-time skit that has netted his official YouTube page 1.9 million views.
Get comfortable -- a 51-minute video officially launching Trump's campaign has been watched more than 1.8 million times. (How many people viewed the whole thing is something only YouTube parent Google knows.)
HBO talk host Bill Maher grilled Sanders on what socialism really means
Clinton joined Ellen DeGeneres in New York to talk about sexism, Kanye running for president and her granddaughter's first words.
1 of 9
On the biggest day in the primary season, catch up on candidates’ key moments, including an eagle messing up Donald Trump’s hair and Hillary Clinton bonding with Ellen DeGeneres
The "Official Donald Trump Jam" spawned a viral hit you can't out of your head -- whether you like it or not. This clip of the "Freedom Girls" performance has more than 5 million views.
