Lionsgate senior executive Tim Palen has been promoted to president of Worldwide Marketing and named chief brand officer (CBO).
Palen will continue as the company’s top film marketing executive, running worldwide theatrical marketing operations across Lionsgate, Summit Entertainment and other labels. He oversees all theatrical marketing campaigns and strategy, media, creative advertising and digital media initiatives.
Adding the CBO title, Palen becomes a member of Lionsgate’s senior decision-making team, and is responsible for developing, extending and marketing individual brands, franchises and corporate branding initiatives.
Palen, who oversaw the marketing around “The Hunger Games,” is launching “The Hunger Games” Exhibition nationwide tour in Times Square next month, the “Hunger Games” StageAround live theatrical experience in England next summer, and “The Hunger Games” branded attractions at the Motiongate theme park opening in Dubai next fall, which will also include a “Step Up” live stage event.
“Tim has played a lead role in building the Lionsgate corporate brand since the early days of the studio, and his promotion to chief brand officer reflects our continued evolution into a global content leader with an expanding portfolio of brands, franchises and other signature properties,” said CEO Jon Feltheimer. “His new position reflects his ability to extend his ground-breaking marketing campaigns into unique opportunities for brands and individual properties as well as the company as a whole.”
“Tim is truly best in class – one of the most creative and strategic marketing executives in the business,” added Lionsgate Motion Picture Group Co-chairs Rob Friedman and Patrick Wachsberger. “It’s an exciting time for Lionsgate with incredible opportunities for growth, and we’re delighted to have Tim on board to help take us to the next level of success.”
Palen joined Lionsgate in 2002.