Fox Broadcasting president of sales Toby Byrne is now president of advertising sales for the entire Fox Networks Group, the company announced on Tuesday.
Byrne, who has been with Fox for almost two decades, will lead revenue growth across all FNG assets.
The executive will be responsible for overseeing national ad sales functions and revenue generating strategies for FNG’s domestic entertainment and sports television businesses, including Fox Broadcasting, FOX Sports, and the company’s broad array of national cable outlets and their non-linear extensions.
Fox said Byrne received the promotion as part of the company’s efforts to better align FNG’s advertising sales teams.
The integration will combine the cable and broadcast network sales organizations, allowing the combined group to more effectively serve advertising partners and drive revenue with a focus on relationships, people and innovative advertising products.
“Toby is an exceptional leader that has guided our successful effort to combine broadcast and national cable sales for Fox Sports, led the revenue launch of Fox Sports 1, and spearheaded our push for recognition of the C7 metric in the Upfront,” said FNG COO Rany Freer. “He is the right person to creatively lead the Fox sales team as they bring our terrific content to market, drive revenue, and create maximum benefit for our marketing partners across all platforms and devices.”