Heading into October, the peak time of year for horror content, it’s looking like a close matchup between HBO Max and Paramount+ to be the platform with the most in-demand catalog of horror movies. HBO Max topped the ranking of U.S. streaming-video on demand (SVOD) services by total demand for on-platform horror movies but demand for the total catalog of horror films on Paramount+ was less than 5% behind HBO Max. — according to Parrot Analytics‘ data, which takes into account consumer research, streaming, downloads and social media, among other engagement.
Last month, HBO Max had the largest share of demand for its total film catalog so it’s not surprising to see it also topping the ranking in the horror genre.