Toronto Market Preview: Demand Is High but Films Are Scarce Due to COVID and Pre-Festival Sales

TIFF 2021: ”There is more demand for content then there has ever been,“ one sales agent tells TheWrap

Demand for films and the race for content among streamers and traditional film distributors is as high as ever as the industry looks forward to returning in person for the Toronto International Film Festival. But if buyers line up itching to make deals, are there enough movies to go around?

This year’s TIFF lineup of close to 200 films in the Official Selection is not significantly slimmed down as it was for 2020 when just 50 features screened, but many of the biggest gala presentations are arriving at the Canadian festival with distribution deals already lined up — a sign of how the pandemic has reshaped the film marketplace, multiple insiders told TheWrap.

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Beatrice Verhoeven, PWS

Beatrice Verhoeven

Film Editor, Twitter: @bverhoev

Brian Welk

Film Reporter • • Twitter: @brianwelk