Toronto Market Preview 2019: Will All the New Streamers Boost Sales?

The buyers market is overcrowded with the arrival of Apple and HBO Max and Disney+

The Toronto International Film Festival kicks off this week just as a clutch of new streaming services from Disney and WarnerMedia and Apple and Comcast prepare to launch.

As a result, sales agents and traditional indie distributors are bracing themselves for the impact this new set of content companies will have on the indie film market.

“As more streaming services enter the market, the landscape becomes more competitive for theatrical distributors and streamers alike, co-head of UTA Independent Film Group Rena Ronson told TheWrap. “This shift began when Netflix first emerged on the scene, and theatrical distributors subsequently had to become more aggressive in order to compete.”

Several sales agents and buyers said the marketplace heading into Toronto is “healthy” and “robust,” because every company is looking for prime content for 2020. But although distributors will be vying for the same titles, many insiders don’t expect the hefty price tags seen at Sundance earlier this year — where four titles sold for between $13 million and $15 million.

“It’s going to be an even playing field,”…

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Beatrice Verhoeven

Senior Film Reporter