Fox News Beats All Cable and Broadcast Networks in Trump Impeachment Trial Ratings on Day 1

Fox News lead the way in total average viewers and viewers in the coveted 25-54 demo

Last Updated: January 22, 2020 @ 1:27 PM

Fox News on Tuesday topped all broadcast and cable networks in coverage of the first day of President Donald Trump’s impeachment trial in the Senate. According to early Nielsen data, the channel outpaced CNN, MSNBC, NBC, CBS and ABC in both total average viewers and average viewers in the advertiser coveted age demographic of 25-54.

From 12:30 p.m. ET to 5 p.m. ET, when Fox News and the other networks were doing special coverage around the day’s proceedings, Fox News brought in 2.654 million total average viewers, of which 394,000 of whom were in the demo.

CBS was next in total viewers, bringing in 1.943 million from 12:30 p.m. to 3 p.m., when it was running special coverage of the first day of the Senate trial. Of those, 362,000 were in the 25-54 demo.

MSNBC saw 1.909 million total average viewers but had the lowest amount in the demo at 261,000. ABC brought in 1.630 million total average viewers and 385,000 in the demo. Next was CNN with 1.439 million total and 383,00 between 25-54. Finally, 1.437 million tuned into NBC. Of those, 349,000 were in the coveted age range.

During primetime, Fox News beat CNN and MSNBC for viewers in total audience and in the demo. Fox News had 3.507 million total average viewers and 654,000 in the demo from 8 p.m. ET to 11 p.m. ET. MSNBC brought in 2.530 million and 490,000 demo viewers. Finally, CNN saw 1.511 million viewers total from 8 p.m. to 11 p.m., with 459,000 ages 25-54.

The Senate convened Tuesday at 1 p.m. ET to debate an organizing resolution in Trump’s impeachment trial.

The major news broadcast channels — NBC, ABC and CBS — were all carrying Tuesday afternoon’s proceedings and the cable news channels offered special coverage all day. Fox News offered its local Fox affiliates news anchor Bill Hemmer’s coverage from Washington, D.C., from Tuesday through Wednesday.

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