New Comedy Central Unit to Focus on Merchandise, Video, Downloads, Touring

Mitch Fried will head new Comedy Central Enterprises, which also will cover publishing

Comedy Central announced the creation of Comedy Central Enterprises, a new division that will focus on consumer products, home video, CDs and digital downloads, publishing, and live touring.

Comedy Central Michele Ganeless also announced that Mitch Fried has been promoted to the new position of executive vice president of Comedy Central Enterprises. He was formerly senior vice president of Comedy Central Live Entertainment.

“In the increasingly fractured world of content distribution, success today means reaching fans everywhere. The formation of Comedy Central Enterprises strengthens our relationship with our fans.  It’s another example of the kind of extension that keeps Comedy Central the #1 brand in comedy,” said Ganeless.