We've Got Hollywood Covered

Twitter TV Ratings: ‘Miss America’ Tops the Week Despite Poor Viewership

The pageant earned a demographic low, but was the most popular series with the social media platform

After banking some pretty terrible television ratings, the Miss America pageant still inspired a lot of social chatter. The pageant topped the Nielsen Twitter TV Ratings this week.

At 9 p.m. on Sunday, the pageant received a 1.5/4 in the advertiser-coveted 18-49 demographic — down 25 percent from last year — and 6.7 million viewers, according to traditional Nielsen ratings. That means it dipped one-tenth of a ratings point to its lowest demo number in the four years that it has been on broadcast TV.

Also read: Lifetime’s ‘Kim of Queens’ Star Names 6 Miss America Contenders to Watch (Exclusive)

In contrast, the pageant netted 304,000 event-related tweets that were seen by a unique audience of 4.3 million people. That was more than last Wednesday’s presidential address and Tuesday’s premiere for FX’s “Sons of Anarchy.”

See the full charts for series and specials and one for sports events below.

Also read: Dick Clark Productions, Miss America Team to Develop New Biz Ventures