Rideshare service Uber already has Hollywood connections including Ashton Kutcher and WME co-CEO Ari Emanuel, but on June 21, the company teams up with its biggest showbiz player yet: Optimus Prime.
Between the hours of 1 p.m. and 7 p.m., Los Angeles users will have the chance to take a ride in the Autobots leader’s cab ahead of the June 27 debut of “Transformers: Age of Extinction.”
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According to Uber, there will be only one fire-blazoned blue truck rolling around town, so “making contact will be difficult and may take many tries.”
But for them, it’s win-win!
To roll the dice, simply open the Uber app, select the Autobots option, set pickup location, tap “roll out” and see if you make contact with the robot in disguise.
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The company doesn’t specify, but he’ll probably remain in disguise throughout the duration of the ride.