United Airlines has changed its booking policy after a PR nightmare caused by passenger David Dao being dragged from one of its flights.
A spokesperson for United told TheWrap in a statement that it has updated its policy to ensure that “situations like flight 3411 never happen again.”
“We issued an updated policy to make sure crews traveling on our aircraft are booked at least 60 minutes prior to departure,” the United spokesperson told TheWrap on Friday. “This ensures situations like flight 3411 never happen again. This is one of our initial steps in a review of our policies in order to deliver the best customer experience.”
Meanwhile, Thomas A. Demetrio, attorney for Dr. David Dao, tells TheWrap, “The hearing for the petition will not take place because United and the City have agreed to preserve and protect the evidence requested.”
Besides inspiring widespread outrage on social media, on talk shows, and anywhere flights are flown, the incident also sparked self-examination across the industry. The Associated Press reported Friday that Delta has dramatically increased the amount it will pay customers to surrender their seats.
The dragging video, posted early Sunday night, showed three Chicago aviation authorities speaking with Dao, who was seated on the plane. After a few seconds, the men grabbed Dao, who began to scream before being dragged by his arms toward the front of the plane. Other passengers were visibly shaken from the event. Dao, who reports suffering many injuries, is planning to sue.
A United spokesperson told TheWrap in an email Monday morning that the passenger had been taken off the flight because it was overbooked and he refused to leave the aircraft voluntarily.
“Flight 3411 from Chicago to Louisville was overbooked. After our team looked for volunteers, one customer refused to leave the aircraft voluntarily and law enforcement was asked to come to the gate,” the statement read. “We apologize for the overbook situation. Further details on the removed customer should be directed to authorities.”
Subsequent reports noted that Dao was removed from the plane to accommodate crew members who were en route to assignments.
In a statement made from his hospital bed earlier this week, Dao said, “Everything is injured,” WLKY reported.
“The family of Dr. Dao wants the world to know that they are very appreciative of the outpouring of prayers, concern and support they have received. Currently, they are focused only on Dr. Dao’s medical care and treatment,” the family’s attorney Stephen Golan said in a subsequent statement.
Dao, a physician, was attempting to fly home to see a patient in Elizabethtown, Kentucky, when he was removed from the flight at Chicago’s O’Hare International Airport.
Pamela Chelin contributed to this story.
11 Companies That Created Their Own PR Nightmares (Photos)
United Airlines went viral in the worst way possible when video of a man being wrestled off one of its flights hit the internet. The man, a doctor who needed to return home for his shift at a hospital, was forcibly removed from a plane because a crew member needed his seat. Video showed security dragging the man being off the plane by his arms with blood on his face.
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United's latest public relations nightmare was preceded by an incident last month in which two teenagers were barred from boarding their flight because they were wearing leggings.
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Within minutes of Pepsi unveiling a new ad starring Kendall Jenner, social media users almost unanimously came down against it, calling the protest-themed commercial tone deaf and opportunistic. The ad, which depicted Jenner resolving the tension at a protest scene with a can of Pepsi, was pulled after a day and the company issued an apology.
Pepsi
In 2015, Starbucks had its own PR disaster with its "race together" campaign, which sought to help heal race relations in America through coffee cup stickers, and not much else. Critics slammed the campaign, which began in response to a series police shootings, as a cheap marketing ploy.
Starbucks
Bloomingdales ran a print ad in 2015 encouraging readers to "spike your best friend's eggnog when they're not looking." With the accompanying photo of a man looking at a distracted woman, some accused the ad of contributing rape culture by encouraging people to shirk consent.
Bloomingdales
Budweiser found itself in a similar position when customers noticed that some Bud Light cans featured the quote “The perfect beer for removing ‘no’ from your vocabulary for the night.” One of 140 slogans printed on the cans as part of the “Up for Whatever” campaign, the quote nonetheless drew the ire of those who said the company was encouraging rape.
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The skincare company Nivea took some heat on social media after it debuted an ad featuring the phrase "white is purity," which some accused of supporting white supremacy. The ad also included a picture of a woman and the caption "Keep it clean, keep it bright. Don't let anything ruin it."
Nivea
Samsung began selling its Galaxy Note 7 phones in August 2016, and by September, it had suspended sales of the phone due to reports that they were catching fire during charging. After issuing replacement phones only to find that those phones were also catching fire, the company officially recalled the product on Sept. 15. In October, it issued a software update to brick the model entirely.
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Wells Fargo is currently amid its own PR disaster after it came to light that employees were creating thousands of fraudulent accounts to meet unrealistic sales goals. As many of 5,300 employees were fired as a result, and the company has since clawed back $180 million from two former executives.
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When President Trump signed the first version of his Muslim travel ban in February and taxis briefly withheld service from airports in protest, Uber announced it would be lowering its own prices. The action led to a mass boycott of the ride sharing service and the hashtag #DeleteUber.
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Chick-fil-A's history of anti-LGBT activism came to light after the company's CEO Dan Cathy admitted to opposing same-sex marriage in 2012. Amid increasing public outcry, the company eventually vowed to stop donating to anti-LGBT causes.
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From United Airlines violently removing a passenger to Pepsi, Starbucks and Chick-fil-A’s public faux pas
United Airlines went viral in the worst way possible when video of a man being wrestled off one of its flights hit the internet. The man, a doctor who needed to return home for his shift at a hospital, was forcibly removed from a plane because a crew member needed his seat. Video showed security dragging the man being off the plane by his arms with blood on his face.